Taste the County™ is a marketing and quality enhancement organization that was established in Prince Edward County, Ontario, Canada in 1999. As an incorporated not-for-profit organization, Taste the County™ has the ability to apply for funding in order to fulfill its mandate to stimulate agricultural and tourism economic growth through sustainable event marketing and project management in Prince Edward County.
Our goal is to sustain long-term marketing and quality enhancement initiatives that will ensure the continuation of Taste the County™ services and encourage ongoing growth in the local agricultural and tourism market. Taste the County™ takes a strategic approach to marketing Prince Edward County for the betterment of it’s partners, in particular Taste the County™ has aligned its strategy with that of the Corporation of the County of Prince Edward through the Economic Development Office. In addition to marketing existing businesses, events and attractions, Taste the County™ fosters innovation and creativity by providing a structure where new ideas are nurtured, developed and translated into reality to benefit growth and prosperity in Prince Edward County.
In 1999, Taste the County™ was recognized with the Ontario CDC Economic Development Award. In 2003, Taste the County™ received the Outstanding Partnership with Business 2003 from the Foundation for Rural Living.
The History of Taste the County™
In 1998, a group of community entrepreneurs came together to identify the need for an organization to assist with marketing and economic growth of Prince Edward County, hence the birth of Taste the County™. Taste the County™, under the sponsorship of the Prince Edward County Chamber of Tourism & Commerce and the Prince Edward Federation of Agriculture, accessed funding from the Ontario Ministry of Agriculture and Food through their Rural Job Strategies program. In 1999, $500,000 was committed to Taste the County™ over a three-year period to assist with the organization’s objectives. As of January 1, 2002 Taste the County ™ is a self-sustaining, not-for-profit organization. In June of 2002 Taste the County™ incorporated. In September of 2004, Taste the County™ was trademarked.
What Services Do We Offer
Taste the County™ offers the following services:
- Marketing of partner products and services, using targeted media to attract a targeted audience
- Management and marketing for events held within the County
- Project management of approved projects which further the mandate of Taste the County™
- Regional advocacy for initiatives and products which will benefit the County as part of a broader region
- Consulting services related to event and project management, fundraising and marketing on a community or regional basis